New Youth Stats from YPulse...Thursday, June 19, 2008
From the YPulse site:
Teens Still Watching TV, Tweens Going Green & MoreI linked to GenDigital (Youth Trends) earlier this week where they were summarizing highlights from their Teen & Tween Lifestyle report, which is available only to their subscribers. I think they should consider repackaging the report and selling it on Ypulse Research...don't you? As I was reading through the four summary posts, each written as one long block of text (hey, everyone has their own style of blogging), I thought I would pull out the highlights/stats for Ypulse readers. Most are unsurprising but interesting nonetheless. TV - TV consumption among teens is up slightly to an average of 11.9 hours a week - Teen boys watch more television than teen girls averaging about an hour and a half more (13.2 hours a week) - For tweens (8 to 11), the average amount of television consumed during a typical week is 12.2 hours with tween boys watching about 14.5 hours. (during the school year) - Three of teen guys' top five favorites are animated led by "Family Guy" followed by "The Simpsons" and "South Park" - "The Office" moved up nine slots to the third most popular show among all teen males - Biggest mover for teen girls: "ABC Family's Greek," which came in tied for eighth - For tween viewers, "American Idol" is no longer number one. "Hannah Montana" is while Idol dropped about 15 points - For tween girls, ABC's Dancing With The Stars moved up four notches to land in the fifth spot. - For tween boys (8 to 11), it's all about "SpongeBob" and "Zack & Cody." The biggest mover was the ABC comedy "The George Lopez Show," which shot up 10 spots to secure the seventh spot Internet - Teens spend 12.5 hours online while tweens spend only 6.4 hours (typical week during school year) - Teens have grown tired of MySpace and have moved on to Facebook in the past six months - Only a couple of virtual worlds are on tweens' radars - The top sites tweens visit -- Webkinz among both tween boys and tween girls. Neopets, owned by Viacom's interactive unit as well as Nick.com - Club Penguin remains in third place for tween girls and dropped from 11th place to 13th place for tween boys since last summer - AddictingGames is fast becoming the top casual gaming site among all youth, not just the kids and teens [guess who's keynoting the "Casual Gaming for Youth" pre-conference?] What they think is cool...or hot - Almost all teens (96%) said text messaging is hot right now - 91% of teens said Apple iPods were hot right now - 70% of teens said the Wii was hot right now up from 54% last year and only 21% 18 months ago - The iPhone came in at 75% to land in the fourth spot on the hot list - The hottest thing for tweens right now are Apple iPods (92%) followed by the Wii (81%) the DS or DS Lite (77%), downloading music (also 77%) and caring about the environment (71%) [wow green tweens!] Entertainment & Pop Culture - During a typical month teens see an average of 1.8 movies (in a movie theater) - Tweens see an an average of 1.3 - Tween attendance is consistent with a year ago, while the average number of movies teens see in a typical month has increased slightly from 1.5 movies a year ago - Most appealing move genres for teens - action/adventure titles followed by comedies - Tweens prefer comedies followed by animated features, action/adventure - For the third straight year, "Pirates of the Caribbean" star Johnny Depp retains the title as the most popular Hollywood celebrity among teen and tween females - Funny man Adam Sandler is tops among the boys followed closely by the two Will's--Will Smith and Will Ferrell - The most popular female celebrity among teen girls? Miley Cyrus, followed by Reese Witherspoon, Keira Knightley and Amanda Bynes - The top female celeb among teen boys is Jessica Alba for the second straight year followed by Miley Cyrus, Ashley Tisdale, and Alicia Keys Retail And Shopping - During a typical month teens spend an average of $135 across nine product categories - Nearly half of their spending goes towards clothing and accessories - For 16 and 17 year-old teens who have a part-time job (minimum of 5 hours per week), their spending across the same nine categories jumps sharply to $264 a month, just about double the average among all teens and about 45% higher than the average for all 16 and 17 year-olds - For tweens, it's all about candy, gum and games - The most visited specialty clothing retailer among teen females is Victoria's Secret followed closely by Hollister - Teen males visit American Eagle Outfitters more often than any other specialty retailer followed by Abercrombie & Fitch and Hollister - Old Navy, for both tween boys and girls, remains the most shopped at specialty clothing retailer by a considerable margin...well ahead of second place The Gap and third place Aeropostale by about 17 share points Labels: Youth Culture +
Involved in Youth Ministry for over 10 years, Rev Chris Zoephel has worked with junior highers, senior highers and those who act like these folks both as a paid staff member and as a volunteer in churches and para church organizations. These days most of his time is spent chasing his son around, keeping his office somewhat organized and trying to point others toward Christ. Currently Chris is on staff at Immanuel Anglican Church in Destin, FL as the Pastor of Discipleship (which includes being a youth pastor). Chris also serves as Director of YAMIA for the Anglican Mission in the Americas. |
  On mission in Jamaica  Sarah, Paul and Chris Zoephel most recent posts
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